Colour : Yellow

Yellow will advance from surrounding colors and instill optimism and energy, as well as spark creative thoughts.

  • Stimulates mental processes
  • Stimulates the nervous system
  • Activates memory
  • Encourages communication
  • In Chinese culture, colors corresponded with the five primary elements, the directions, and the four seasons. Yellow was associated with earth and the center (in relation to direction). The Chinese have placed a predominance upon the color yellow not seen elsewhere in the world. It was the color of emperors during both the Ming dynasty and the Qing dynasty. Huangdi, also known as the Yellow Emperor, is thought to be the founder of Chinese civilization, due to the tremendous amount of inventions that took place during his reign.
  • During the tenth century in France, the doors of traitors and criminals were painted yellow.
  • In the United States, taxi cabs and school buses are associated with the color yellow.
  • During the 1357 Japanese “War of Dynasty,” warriors wore a yellow chrysanthemum as a pledge of courage.
  • In Aztec culture, yellow symbolized food because it was the colur of corn, the primary food of the Aztec people.
  • Yellow is psychologically the happiest color in the color spectrum.
  • In medical terms, a yellow flag indicates a quarantine.
  • Yellow is the color that means “elevated” in the color-coded threat system established by presidential order in March 2002. This system quickly informs law enforcement agencies when intelligence indicates a change in the terrorist threat facing the United States.
  • 75% of the pencils sold in the United States are painted yellow.