Colour : Red

Red has more personal associations than any other color. Recognized as a stimulant, red is inherently exciting and the amount of red is directly related to the level of energy perceived. Red draws attention and a keen use of red as an accent can immediately focus attention on a particular element.

  • Increases enthusiasm
  • Stimulates energy and can increase the blood pressure, respiration, heartbeat, and pulse rate
  • Encourages action and confidence
  • Provides a sense of protection from fears and anxiety
  • Red represents beauty in many languages and cultures, including Russia.
  • In Chinese culture, colors corresponded with the five primary elements, the directions and the four seasons. Red was associated with fire, south, and summer.
  • In China, red is associated with good luck and fortune.
  • In England, red phone booths and red double decker buses are national icons. Standard British pillar boxes (mail boxes) have been painted red since 1874.
  • In India, a red mark on the forehead is said to bring good luck.
  • Cochineal red, discovered by the Aztecs, was made using the female cochineal beetle. A pound of water-soluble extract required about a million insects. For the Aztecs, Indian red dye was considered more valuable than gold! However, it was the Spaniards who introduced the crimson color of Cochineal red to Europe in the 1500s.
  • In Aztec culture, red was connected with blood.
  • Red amulets were worn in many cultures to prolong life.
  • In Singapore, the color red traditionally symbolizes joy.
  • Chinese New Year is celebrated by wearing red clothing and decorating the house with red. Red envelopes with “luck money” are given to unmarried children to bring good fortune to them for the rest of the year.
  • Red is the highest arc of the rainbow.
  • Red is the first color you lose sight of at twilight.
  • The longest wavelength of light is red.
  • Feng shui recommends painting the front door of a home red to invite prosperity to the residents.
  • Bees can’t see the color red, but they can see all other bright colors. Red flowers are usually pollinated by birds, butterflies, bats, and wind, rather than bees.
  • Red is the color that means “severe” in the color-coded threat system established by presidential order in March 2002. This system quickly informs law enforcement agencies when intelligence indicates a change in the terrorist threat facing the United States.