Orange, a close relative of red, sparks more controversy than any other hue. There is usually strong positive or negative association to orange and true orange generally elicits a stronger “love it” or “hate it” response than other colors. Fun and flamboyant orange radiates warmth and energy. Interestingly, some tones of orange, such as terra cotta, peach, and rust have very broad appeal.
American Indians associate the color orange with kinship.
Orange is the Netherlands’ national color, dating back to the Dutch War of Independence and the rebel Prince of Orange.
In China and Japan, orange is used to symbolize happiness and love.
Orange is the color that means “high” in the color-coded threat system established by presidential order in March 2002. This system quickly informs law enforcement agencies when intelligence indicates a change in the terrorist threat facing the United States.
Safety orange is a color used to set things apart from their surroundings. Safety orange is the color usually used in the United States for traffic cones, stanchions, barrels, and other construction zone marking devices. The Occupational Safety and Health Administration (OSHA) requires that certain construction equipment must be painted safety orange.
Agent Orange, an herbicide named after the color of its containers, was used in a systematic herbicidal program organized by the US military that ran from 1961 through 1971 in Vietnam. At the time, this program was meant to deny food and jungle cover to Vietnamese liberation forces, but the chemical remained in the water and soil decades later. Dioxin, the toxic compound in Agent Orange, has been shown to cause cancer, birth defects, and organ dysfunction.