BADBOY is a pioneer in the alternative sports lifestyle industry. Founded in 1982 in San Diego, CA, BADBOY quickly built a name for itself by sponsoring athletes and events in surfing, skateboarding, and motocross.
By the early 1990's, BADBOY expanded into martial arts via sponsorship of legendary Brazilian Jiu Jitsu black belt Rickson Gracie and MMA champions such as Vitor Belfort and Frank Shamrock. The team expanded by supporting young fighters in MMA tournaments like Mark Kerr and Antônio Rodrigo Nogueira.
Today, BADBOY continues its tradition of supporting leading action sports, combat sports, and fitness athletes around the world including Chris Weidman (UFC Middleweight Champion), DeMarco Murray (All Pro NFL Running back), and Demian Maia (World renowned Brazilian Jiu Jitsu Black Belt and Submission Wrestling Champion).
BADBOY is dedicated to supporting the action sports athlete and providing high quality products that enhance the athlete’s training, performance, and lifestyle. BADBOY distributes innovative, lifestyle and performance products on 6 different continents. BADBOY’s decades of experience creating authentic, competition-quality gear has made us a favorite among core athletes.
BADBOY has won Best Technical Clothing Brand in the 2010 and 2011 World MMA Awards, and Best Lifestyle Clothing Brand in 2012.